Women and Money

With more women than ever responsible for their financial well-being —and the financial well-being of their families — they must know how to save, invest, and plan for their future. 

Many consumers are often put off by financial jargon and multiple money worries. A recent study Security Benefit undertook with LIMRA found that such concerns are more common among women. Women provide an excellent opportunity to deliver great service and grow your practice. One-third of financial assets in the U.S. are controlled by women – about $10 trillion. By 2030, they are projected to control about $34 trillion in financial assets1.

Women face unique financial challenges:

  • Women have longer life expectancies, requiring their savings to last longer.
  • Women generally earn less income and have less savings.
  • Women are more likely to interrupt their careers to raise children or care for family members.

Below is a seminar and sales idea to help you educate your female clients on their unique retirement challenges. These tools also provide strategies to help them secure a confident, comfortable retirement. 

Read the Client Guide 

Related Value-Add Marketing Resources

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Seminar - Women and Money

A seminar that advisors can present to clients providing information on the economic overview and retirement challenges women may face. 

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Women and Money Sales Idea

A handout for your clients on six key considerations of women and money, including information on how to plan for retirement and protect assets.

Download the Sales Idea >

1 Women as the next wave of growth in US wealth management 

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 Share Six Steps for Women to Take Charge of Their Financial Future with your clients.     

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SB-10059-87 | 2024-12-30